So let’s be straight with each other, shall we? These are the people who talk to customers every day. Unless you have a huge budget to spend on advertising, the people that are out there building the brand for you are the people with the oars in their hands. You need help if you are going to get the brand where you need to go. But when you need that extra burst of speed, be sure that everyone already knows how to row.Īlways remember that as a brand manager, even though you are often the guy with the drum, chanting away, you are rarely actually rowing. To build a brand like Red Hat without the benefit of huge advertising budgets, you have to set a simple, consistent rhythm. On the longships, sometimes he was even a drummer, beating his Viking drum at an even, consistent pace over a long period of time. Some guy is sitting near the bow of the boat, chanting the same thing over and over, keeping all of the people rowing in rhythm. On a Viking longship, internal communications was surely a strategic function, just like it is in Red Hat (as I’ve discussed here and here). But when you really have to get somewhere, in shallow waters, when you need to move fast, or when you are in combat, there is no substitute for having a bunch of people chanting and rowing in unison. In a longship, sometimes you can use the sail to get where you are going on the power of the wind (assuming the wind is blowing in the right direction). In combat, the variability of wind power made rowing the chief means of propulsion. Oars were used when near the coast or in a river, to gain speed quickly, and when there was an adverse (or insufficient) wind. Sails could be raised or lowered quickly. At sea, the sail enabled longships to travel faster than by oar and to cover long distances overseas. The longship had two methods of propulsion: oars and sail. Here’s what Wikipedia says about how longships moved: If they want, they can associate their brand with skydivers and bungee jumping (Do the Dew, man!) or whatever they choose.īut the reality is that a brand like Red Hat is more like a Viking longship. I’ve always envied those brand managers (kind of…) who have a marketing budget of millions and can go out and “buy” an image for their brand using advertising. He who controls the brand has all of the power to steer and go wherever he wants… right? You can see how it plays in the following video.A great brand can seem from the outside to be an awesome speedboat, like the kind they rode around on Miami Vice… Just grab the wheel, hit the throttle, and send it screaming through the water to wherever you want to go. ![]() Vikings Row! is available now, priced 99c, €0.79 or 59p. Together with neat presentation, it all adds up to a nice little package. doesn't use Game Center or OpenFeint etc). ![]() Still when you get the hang of it, it's fairly solid and enjoyable.Īdding to the experience are various sail customisation options for your boat, and an achievement system, which seems to be an I-play special (i.e. Indeed, the game requires a careful touch as you can spin your boat around, go backwards and follow complex courses depending on where and how you use your fingers. It sounds fairly straightforward, but the control method, which has you using two digits either side of the boat to row it, takes some getting used to. You'll be rewarded with bronze, silver and gold depending on how much gold you collect along the way. You have to complete each in a certain time and collecting a certain number of coins to unlock the next. Death or treasureĮach of the six themed locations - Midgard, the Maelstrom underworld, the inside of Hron the whale, the icy world of Niflheim, the lava rivers of Hel and finally the warrior playgrounds of Valhalla - contains eight levels. Vikings Row! is a topdown game that has you manoeuvring your longboat through various twisty rivers, collecting gold coins and avoiding obstacles such as spikes and skulls that will kill some of your crew should you collide with them. That's the deal with I-play's latest iPhone release though. The mechanics of rowing one of those mean looking norse longboats seems - well - a little mechanical and work-like. ![]() When you think of Vikings, you think of berserker rages, axe-wielding pagans with big beards chasing monks into the sea, feasting on comely serving wenches, and gallons of meads.
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